Interactive slide lesson
Campaign Planning 101
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Start with the win condition
Define the exact election, geography, date, and result the campaign must achieve.
- What office or question is on the ballot?
- How many votes are likely required?
- What constraints cannot move?
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Translate the objective into numbers
Build a small set of measurable campaign targets: identified supporters, voter contacts, volunteers, fundraising, and vote commitments.
Keep targets visible and assign one owner to each.
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Build the campaign calendar
Work backward from Election Day. Add nomination deadlines, advance polls, fundraising moments, volunteer pushes, mail dates, and decision checkpoints.
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Create a weekly operating rhythm
Use one recurring leadership meeting, one metrics review, and one written priorities list. Every action should have an owner and due date.
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Your first-week action plan
- Write the win condition.
- Set five measurable targets.
- Build the first 30 days of the calendar.
- Assign owners.
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