Interactive slide lesson
Content Planning
Slide1 / 5
Choose content pillars
Use a small number of themes tied to the campaign promise, candidate, community, and voter action.
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Build a weekly rhythm
Plan recurring content types and leave space for campaign events, news, and rapid response.
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Capture once, reuse well
Turn one event or policy announcement into video, photos, quotes, email, posts, and volunteer content.
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Design for the channel
Adjust length, framing, format, and call-to-action for each platform without changing the message.
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Measure useful response
Track signups, clicks, replies, volunteer actions, donations, and message resonanceu2014not only impressions.
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