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← Communications & Digital0 slides · 3 questions

Interactive slide lesson

Campaign Message and Contrast

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Test what you learned

Complete the questions below. A score of 70% or higher marks the lesson complete.

3 questions

01Which approach best reflects this lesson?

Define the audience problem.Internal jargon.Wait until the campaign is busierAssign the work to everyone

The lesson begins with a defined process and accountable action.

02What is the strongest next step?

Write and test a 30-second core message with three voters.Create a longer discussion without an ownerTrack activity without a targetDelay review until after the election

Application requires an owner, deadline, measure, and review.

03Which is an early warning sign?

Internal jargon.A documented ownerA clear deadlineA verified source

The failure mode is an early warning that the operating standard is not being followed.

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