Interactive slide lesson
Fundraising Fundamentals
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Fundraising is a system
Strong fundraising is not one event or one email. It is a pipeline: identify, qualify, ask, follow up, record, thank, and re-engage.
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Set a realistic goal
Break the total need into monthly and weekly targets. Separate expected major gifts, events, online giving, and recurring support.
CampaignGateway Operations Academy
Build the prospect universe
Start with the candidate and team networks, then rank prospects by relationship, capacity, interest, and timing.
CampaignGateway Operations Academy
Make a clear ask
Use a specific amount, purpose, and deadline. Ask directly, then pause and listen.
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Follow up and steward
Record every commitment and next step. Thank quickly, report impact, and maintain the relationship.
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Run the weekly pipeline
Review prospects by stage, outstanding follow-ups, expected revenue, and owner. Move every active prospect forward.
CampaignGateway Operations Academy